Hats Off to Hands On

November 30, 2011 Branding

Jewish Relief Agency (JRA) was founded 12 years ago with one goal in mind, to bring vital food support to hungry, disadvantaged Jewish families in the community.

Each year the organization plans a family-friendly fundraiser to bring exposure to their great work and raise the necessary funds to keep it going. This year, they’ll be celebrating 37 amazing volunteers, internally referred to as the “Yellow Cappers”. These dedicated workers ensure that everything runs smoothly, managing roughly 800 people of all ages who participate in JRA’s monthly food distributions. Every month, volunteers fill the JRA warehouse in northwest Philadelphia, donning bright yellow shirts and caps, packing boxes, loading them up, and delivering them door-to-door to those in need. This hands-on approach led to the theme of this year’s benefit: Hats Off to Hands On.

Masters Group Design had the pleasure of developing the event branding. The project was a joy, thanks to a fabulous, dedicated team of planners including Amy Krulik, Executive Director of JRA, and Joan Denenberg + Sheri Resnik (Resnik/Denenberg Events).