Monday Mark: #2

September 29, 2014 Branding, Logos, Monday Marks



Next Egg
, Philadelphia, PA
Philadelphia Sinfonia, Philadelphia, PA
Kleinbard Bell & Brecker LLP, Philadelphia, PA
Ortner-Unity, The Center on Family Violence (University of Pennsylvania), Philadelphia, PA


Today we’re visiting a few marks that have something in common—a graceful calligraphic shape. These examples explore how a hand-drawn swirl or an arc can communicate different ideas based on the context, color and placement.

The Next Egg wordmark incorporates a sophisticated elliptical shape to reference an egg. The beauty of a string instrument is realized in the swirling extension woven through multiple letters in the Philadelphia Sinfonia mark. The “e” of Kleinbard reaches downward to create an ampersand, joining “Bell” and “Brecker” to complete the law firm’s name. Finally, the  insistent arc over Unity in the Ortner Center mark forms an eyebrow. Together with the dot above the “i”, this simple graphic forms an open eye—a symbol of an organization who doesn’t close their eyes to the difficult issue of family violence.


Monday Marks: Every Monday, for twenty-one consecutive weeks, we’ll be blogging about a graphic mark designed by our creative team. We’ll reveal the meaning and inspiration and share the many questions that each mark seeks to answer. The series begins on our 21st birthday, May 19, 2014. BookMARK our blog and see how we have made our mark!