Monday Marks: #10
Kaizen InfoSource, Palo Alto, CA
Create a corporate identity for a startup information governance and information technology consultancy that has quickly earned national and internationalprominence. “Kaizen” is an eastern management philosophy meaning continuous improvement. Kaizen InfoSource believes a project is never complete. There is always an opportunity to improve. This sense of motion should be integral to the identity. It should be current and sophisticated—one that represents commitment, expertise and strength. The end result should be eye-catching and distinctive.
Improvement, dynamism, and progress were the key concepts that inspired our initial design investigation. That process yielded a dynamic mark that loosely illustrates the letter “K” for “Kaizen.” It is executed with sophisticated thick-to-thin calligraphic strokes referencing the Japanese origin of the company’s name and philosophy. The mark can also be seen as a spark originating from a single source as well as the embodiment of the three founding partners coming together. The “K” rests atop the bold, no-nonsense type treatment for the company name, which emphasizes the word “KAIZEN” and clearly displays their invented and self-explanatory descriptor “infosource”. The graphic mark can be used as a stand-alone signifier of the company on collateral materials, provided that the full logo appears somewhere on each piece. Click identity to see examples of this graphic mark.
“…THEY BLEW ME AWAY. The design is sooo bold, unique, and visually catching that I almost cried. Well done!”
—Helen Streck, President & CEO, Kaizen InfoSource
“DISBELIEF! STUNNING! Your sincere and caring ability to capture the essence of an organization and convey it graphically is remarkable. I am serious about the MGD team being among my ‘best in career’ service providers.”
—Norm Weiner, Partner, Information Technology, Kaizen InfoSource
Monday Marks: Every Monday, for twenty-one consecutive weeks, we’ll be blogging about a graphic mark designed by our creative team. We’ll reveal the meaning and inspiration and share the many questions that each mark seeks to answer. The series begins on our 21st birthday, May 19, 2014. BookMARK our blog and see how we have made our mark!
Tags: corporate logo, information management