In the early planning years, the coalition used an acronym (representing six lengthy words) as a placeholder name. “NIMAN” proved hard to pronounce and lacked stickiness. In the hopes of increasing membership and visibility, they reached out with a challenge: develop a meaningful name, create a powerful visual identity, and launch an informative website.
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Stakeholders unanimously expressed a bold and inclusive commitment to equity as the driving force behind their novel movement. From their input, we identified an unapologetic determination to demand change and a set of key attributes that inspired both the name and the visual identity.
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The national organization supports musicians of color at pivotal development stages. They do this through an approach called the Arc Framework. The word “arc” suggests a curved path between multiple points. We baked that concept into both the name and logo. Also embedded in our visual mark is the shape of an orchestral seating chart, which represents the space in which equity is the ultimate focus.
Naming
Logo
Visual Identity
Conference Branding
Website Design
The emblematic logo not only functions as a symbol for the organization but it also helps to identify students who are active in one of the five stages of development. Here are three students that represent the “High School & Pre-college” stage.
Each year, Equity Arc brings together members and artists from across the US to collaborate and create solutions. The event encourages cross-sector engagement, with conversations that span the arc of musical development.
Our location-based illustrations help to promote each of the convenings, which take place in different cities each year.
