In 2013, the organization was taking a bold leap and transitioning from the presenter of an annual city-wide festival to a year-round arts destination. This re-emergence would be staged along the Delaware River, in a repurposed pumping station turned state-of-the-art theater, restaurant, and beer garden. As they prepared for their next “high-pressure” performance run, a daring and distinctive new identity was needed.
Formerly known as “The Philadelphia Live Arts Festival and Philly Fringe,” the new name embodies a unique genre of art—FringeArts. It’s paired with a wordmark that symbolizes creativity in formation. Characters move in and out of the line up, their transitory state underscoring the boundless and innovative nature of FringeArts. The foundation of the visual identity relies on a single conceptual throughline: defying expectation.
Name Consultation
Brand Architecture
Logo
Visual Identity
Messaging Platform
Communications Suite
Sub-branding (All Festivals)
Development Collateral
Print and E-Marketing Assets
Event Branding and Collateral
Website
Festival Microsite
Collaborators:
Barbara Link, Messaging Platform
Beth Blinebury, Website Development
The Philadelphia Fringe Festival is FringeArts’s annual signature event. The month-long celebration fills the city’s neighborhoods with 1,000+ performances. Like the Festival itself, the marketing approach changes yearly in response to the wild creativity of the Festival artists. See past guides here.
FringeArts presents genre-defying performances and installations at its historic home throughout the year. Our branding and marketing collateral, connects audiences to the world of stand-up comedy, contemporary circus arts, and emerging Philadelphia-area artists.
