Newman Paperboard

HONORING THE ENVIRONMENT

Newman Paperboard | Philadelphia, PA

For over a century, Newman Paperboard has been a pioneer in manufacturing 100% recycled paperboard with a focus on exceptional quality and a commitment to environmental sustainability.

Background

In preparation for Newman Paperboard’s 100th year of operation, MGD was hired to mark the occasion with a new visual identity. We created a vintage-inspired logo reflecting the company’s early 20th-century origins. A companion mark consisting of the letter “N” pays homage to the company's namesake and founder, David Newman. In 1904, he came to America looking for opportunity and subsequently built a multi-generational family-run business that has continued to thrive to the present day. The monogram symbolizes the Newman brand and its epic journey.

Deliverables

Logo
Monogram
Anniversary Mark
Communication Suite
Shipping Labels
Custom Gift Box
Gratitude Card Set
Marketing Strategy

Repeated blue pattern of Newman's monogram "N"

Note card with a belly band featuring the words "A Gift of Our Gratitude". The card is placed in a branded box.

Roll-out

Our goal was to announce the rebrand in a way that revealed the new look and expressed gratitude to employees and customers. We designed a custom gift box manufactured with recycled cardboard to showcase Newman’s commitment to the environment. The box was lined with a monogram pattern and contained a note announcing the rebrand.

Custom Thank Yous in a Box

Packaged in the branded box was a set of seven uniquely illustrated note cards featuring quotes by well-known Americans. Each was an expression of gratitude for the family-like bonds that have fortified the business since 1919. The set was wrapped in a branded belly band and sealed with a “100 Years” sticker. The gifts were delivered on Thanksgiving Day.

HONORING THE ENVIRONMENT