Twisted Arts Film Fest theater opening night

PROMOTING ARTS AND CULTURE

Twisted Arts | Tulsa, OK

Twisted Arts is dedicated to showcasing, advancing, and celebrating LGBTQ+ and 2-Spirit artists working in a variety of mediums.

List of brand attributes: bold, international, inclusive, artistic, fun, Tulsan.

Background

In 2021, Twisted Fest Tulsa emerged as a new Tulsa-based arts non-profit. Its plan: to create a world-class film festival showcasing the work of filmmakers from the region and beyond. In year two, the vision grew to incorporate year-round programming with a more expansive artistic focus including visual art, comedy, drag, music, dance, and more. They needed a strong brand.

Approach

Before developing the visual identity, MGD suggested “Twisted Arts” as a more expansive name. “Twisted” relates to the unconventional character of the artists and their work. “Arts” is an umbrella term to better encapsulate the organization’s growing ambitions.

The wordmark includes a warped “W,” which is also used to form the tornado icon. The edgy symbol is affectionately called “Twisty” and references both the Tulsa region (situated in Tornado Alley) and the queer nature of the organization.

“MGD’s innovative designs for Twisted Arts are unmatched, capturing our brand perfectly while also elevating Tulsa’s appeal.”

Kevin Lovelace, Twisted Arts Executive Director

Marketing

In addition to marketing the flagship film festival each fall, Twisted Arts debuts new events and programs each year. MGD partners with them to create their unique sub-brands. Mini-festivals have emerged, such as the Native art–based “2-Spirit Fest” as well as the “Pride Kickoff” event.

Deliverables

Naming Consultation
Logo
Visual Identity
Communication Suite
Marketing Assets
Festival Sub-branding

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