As a leading US think tank, Stimson relies on print and digital products to deliver their robust research across multiple channels. In preparation for their 35th anniversary, they wanted to establish a more unified brand identity. The goal: to ensure consistency in their product delivery and better distinguish their work from their peers.
We began with a comprehensive audit of Stimson’s communications materials. Priorities were identified in three key areas: a refined and intentional color palette; a uniform labeling protocol for the identification of products; and a system for ordering, styling, and presenting content.
The revamped approach favors an uncluttered aesthetic where content is given a platform to speak clearly and boldly. The signature visual element is a light green color used as a flat field to elevate content and bring a fresh voice to the Stimson brand.
At the heart of our work is the insistence of visual clarity delivered through a set of elements that adapt to all mediums. The approach is codified in a 43-page brand guide, created primarily for in-house use. It identifies the rules for implementing the brand and gives detailed specifications for content organization, type styling, and color use.
• Stationery Program
• E-Template System
• Publication Design
• Conference Posters
• Illustrations, Graphs, Charts
• Studio Backdrop
• Video Animation and Production
Recognizing that a variety of software applications are used to create internal documents, reports, presentations, and the website, we adapted the visual framework to be user-friendly and perform consistently across every space.
